At 17, most are still figuring things out. William Dunst isn’t.
He’s launched his own luxury fashion house in Santa Monica, turning his back on a 175-year-old family business empire to do things his way. The brand—sharp tailoring, bold statements, old-world craftsmanship with a modern bite—is already making waves.
His name? Carries weight. The Dunszt family fortune is estimated at 3.8 billion HUF (roughly $10 million USD), built on hospitality, real estate, and manufacturing. His father co-runs a multi-million-forint plastics company, his mother moves prime properties. But instead of stepping into their world, Dunst stepped out.
From the Stage to the Studio
He wasn’t supposed to be here—at least, not by tradition. Fashion wasn’t the plan.
Dunst spent his childhood in musical theatre, studying at Kővirágok Énekiskola in Budapest, mastering performance, movement, storytelling. He sings, writes, and is even signed to Sony Music. And somehow, all of that found its way into his designs—the drama, the structure, the precision of a moment on stage, stitched into fabric.
Breaking In, Standing Out
It’s one thing to have a name. It’s another to make it mean something.
Dunst’s label, William Dunst, is more than just a side project. It’s the plan. Ready-to-wear, custom haute couture, a vision that fuses classic European craftsmanship with unapologetic modernity. The industry is noticing—Hungarian celebrities, insiders, buyers. But the real test? Staying power.
Because in fashion, legacy means nothing if you can’t back it up. And William Dunst? He’s betting everything that he can.
