Revenue Operations (RevOps) is a brilliant revenue optimisation approach that can benefit your business without regard to its size. However, building a full-time RevOps team can be quite challenging and costly; at times downright impossible for a small or medium business.
This may tempt you to dismiss the importance of leveraging RevOps in your business. That’s not something you want to do given the implications which may vary from inefficiency across teams and lack of strategic insights to missed revenue opportunities and diminished overall performance. Luckily, there’s fractional RevOps for such cases.
What’s Fractional RevOps?
Fractional RevOps, also RevOps as a Service, is simply a RevOps delivery method that involves offering RevOps services on an on-demand or part-time basis. Hiring project-based RevOps leaders from revenue operations agencies like RevPartners gives you the guarantee that you will still enjoy the benefits of RevOps without resorting to full-time hiring.
A skilled fractional RevOps partner will easily identify misalignments between your revenue-crucial teams (sales, marketing, and customer success), and design and implement a plan to get them working towards a similar objective.
When Should You Use Fractional RevOps?
If you’re not sure when fractional RevOps would be a good idea for your business, here are a couple of scenarios:
1. You Are a Startup or SMB
No business should overlook the importance of revenue operations when designing strategies for success. Startups and small and medium-sized businesses should especially leverage RevOps to streamline their revenue processes and increase their chances of growth.
Thanks to fractional RevOps there isn’t a valid excuse why you can’t leverage RevOps for your business. Hiring an expert RevOps provider that uses the fractional model gives you access to specialized support so you won’t you can enjoy the benefits without bearing the financial burden of a full-time hire.
2. You Have Project-Based Needs
If your company is launching a new product, trying to explore a new market, or going through an important organizational change, you will need temporary RevOps support. Fractional RevOps providers give you the chance to access all the benefits that you would enjoy with a full RevOps team and provide the expertise you need to manage your projects productively.
3. You’re Experiencing Rapid Growth
Companies that experience unexpected rapid growth may struggle to utilise their existing processes and systems to keep up with increased demand. If you’re in such a situation, a fractional RevOps leader will help you scale your operations efficiently so that you can sustain your business growth trajectory without missing out on revenue opportunities.
4. You Have a Notable Need for Objectivity
When your internal teams are too close to the issues or when you simply need a fresh perspective on crucial issues, it can be a good idea to leverage the expertise and unbiased insights of a fractional RevOps support expert. Their external viewpoint should help uncover blind spots and drive strategic decisions that internal teams will easily overlook.
5. You are Limited by Cost Constraints
It could be that you have a large company that is facing budget cuts or you are just looking to optimise your business operations without increasing headcount. Your preferred course of action, in such a case, should be to switch to fractional RevOps. This approach will help you maintain operational efficiency while keeping the costs under control.
Optimise Your Business’s Revenue Performance Burden-Free
Fractional RevOps is a blessing for businesses that are looking for a strategic, yet flexible and cost-effective way to optimise their revenue operations. As long as you engage highly experienced fractional RevOps experts, fractional RevOps will even offer higher value benefits than if you resorted to using a full RevOps model.Visit RevPartners.io today to learn more about RevOps as a whole, and fractional RevOps and how they can boost your overall business performance.
